ATR Extra: Karate Strengthens Outstanding Progress of Audience and Social Media Performance 02/19/21
The following was written by the World Karate Federation and published here in its entirety.
The social media channels and global audience of the World Karate Federation continue their incredible growth across multiple platforms, as highlighted in the 2020 International Sports Federation Social Media Ranking.
Published by leading global communications agency BCW Sports, the report stresses the strength of Karate on social media and confirms the WKF’s prominent position among the Olympic International Federations (IFs).
The World Karate Federation takes the position 13 among all 33 Olympic Sports in the programme of the Tokyo 2020 Olympic Games in the total number of followers on social media. With over 1.3 million followers across all platforms, the success of the WKF’s dynamic digital strategy is confirmed as Karate’s international governing body strengthens its position
BCW Sports ranking of International Sports Federations social media activities shows the digital power of younger sports 01/19/21
BCW Sports, the sports practice of leading global communications agency BCW (Burson Cohn & Wolfe) today released its 2020 International Sports Federation Social Media Ranking, which aims to capture the social media footprint of international sports federations (IFs).
This year’s ranking includes all IFs from both the Winter and Summer Olympic programmes, and for the first time all recognized non-Olympic IFs.
Notable key findings this year include:
Social media channels becoming even more important: The results show that social media in general has further increased its importance among IFs, with significantly growing followings and engagement rates across platforms. This is largely attributable to the fact that, due to Covid-19, the year 2020 turned out to be the year of virtual engagement, pushing all interaction between athletes, fans and ri