“We will be relooking at the gatherings held based on the photos and footage shared on social media and will be issuing PHINs where it is applicable,”.
“I gave it my all in that moment, I tried my best and I didn’t give up. I remained courageous in the face of adversity and I’ll forever remember this point in my career - the memories and lessons,” Cheyenne added.
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Fuli said apart from the series, they are also targeting next year’s Commonwealth Games in Birmingham, England and the Sevens Rugby World Cup in Cape Town, South Africa.
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The Drum’s social media executive Amy Houston speaks to Ed Jones, digital strategy lead at British Olympic Association, about Team GB’s social strategy during Tokyo 2020 and what brands can learn from the campaign.