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What can brands learn from the social media stars of the Tokyo 2020 Olympic Games?

The Drum’s social media executive Amy Houston speaks to Ed Jones, digital strategy lead at British Olympic Association, about Team GB’s social strategy during Tokyo 2020 and what brands can learn from the campaign.

5 questions startups should consider before making their first marketing hire

The nature of the marketing function has expanded significantly over the past two decades. Once upon a time, the number of marketing channels was fairly limited, which meant the function itself fit into a neater, tighter box. Today’s startups require at least four broad functions under the umbrella of "marketing," each with its own array of subfunctions.

Sebamed's Konark Gaur joins Marico

Mumbai: Healthcare brand Sebamed's head of marketing for India, Konark Gaur, has joined FMCG company Marico. He has been appointed as business head - New Foods. Gaur announced his latest move in a LinkedIn update. An industry veteran, Gaur carries an experience of over 16 years. He started his brand marketing career with Nestle in 2004 and was also associated General Mills. He

Legal Brand Marketing, LLC Expands Innovative Platform to Multiple Areas of the Law to Help Match Attorneys with Consumers

Legal Brand Marketing, LLC Expands Innovative Platform to Multiple Areas of the Law to Help Match Attorneys with Consumers iCrowd Newswire 19 May 2021, 08:56 GMT+10 Legal Brand Marketing is branching out into multiple areas of the law to help connect attorneys with consumers looking for the services of an attorney. Legal Brand Marketing also offers an array of informational resources for individuals looking for answers to important legal questions. Many solo practitioners and boutique law firms understand the incredible importance of securing new clients to help develop and grow their legal practice. However, attorneys (quite understandably) want to practice law and do not want to spend all of their time on business development.

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