7th May 2021
Brothers Cider has moved into the fast-growing alcohol-free segment with the launch of Toffee Apple Alcohol-Free.
The 0% ABV variant will be available in 500ml bottles from Morrisons, independent retailers and direct from the Brothers online shop.
The launch marks the English cider producer’s entry into the burgeoning alcohol-free category. It highlighted that awareness amongst consumers continues to grow, with 43% now aware of alcohol-free cider compared to 32% in 2020.
The brand revealed that its standard Toffee Apple flavoured cider is seeing significant growth, with sales up more than 50% compared to last year.
“At Brothers we have always sought to provide meaningful innovation in the cider category, which not only has appealed to our core set of customers but piqued the interest of all consumers with our unique set of flavours,” said Nicola Randall, Senior Marketing Manager.
More pours: which new products have launched in the past week? The latest batch of new on-trade launches includes more pours from Old Mout and Brothers, as well as a new cider brand launch from Heineken.
Signature Brew creates Good Vibrations
North London-based beer maker Signature Brew has revealed 5.2% ABV Good Vibrations – a hazy, golden New England Pale Ale containing stone fruit and vanilla notes.
The release coincides with the brewer reopening the doors to its Blackhorse Road Brewer’s Bar, Haggerston Taproom and Walthamstow burger and beer bar, the Collab.
Brothers Cider releases Toffee Apple alcohol-free
Brothers Cider has unveiled the latest addition to its range of unique ciders with the launch of Toffee Apple Alcohol Free. The new variant is 0% ABV as well as gluten free and vegan friendly.
Brothers Cider moves into alcohol-free segment Print
Brothers Cider is rolling out an alcohol-free version of its Toffee Apple cider.
Toffee Apple Alcohol Free is available in 500ml bottles and contains no gluten and is vegan friendly.
The move marks the brand’s entry into the “burgeoning” alcohol-free category, as Brothers said 43% of choppers are aware of alcohol-free cider, compared to 32% in 2020.
The brand said its Toffee Apple flavour is in significant growth, with sales increasing to more than 50% compared to last year.
Nicola Randall, senior marketing manager at Brothers, said: “At Brothers we have always sought to provide meaningful innovation in the cider category, which not only has appealed to our core set of customers but piqued the interest of all consumers with our unique set of flavours.
Posh popcorn brand Joe & Seph’s is taking a leaf out of Sodastream’s book.
The brand has launched a kitchen appliance for shoppers to make their own gourmet popcorn at home - which rings in at £35.
The machine air pops the corn, rather than frying (or microwaving) it, which the brand said “creates gourmet popcorn that is low in calories, a source of fibre and boasts the most delicious, fluffy texture”.
The brand will sell Make Your Own Gourmet Popcorn Kits which can be used with the machine to create popcorn in Joe & Seph’s flavours (rsp: £6/230g, £25/920g), including Salted Caramel Popcorn, Double Chocolate Popcorn, Classic Caramel Popcorn, Toffee Apple & Cinnamon, and Orange Chocolate Popcorn.
The past week has seen Kent-based brewer Shepherd Neame announce Noughty Bear 0.5% IPA, while cider maker Brothers has announced new Pink Grapefruit and Honeycomb pours.
Shepherd Neame unveils Noughty Bear 0.5% IPA
Kent-based brewer and pub operator Shepherd Neame has launched its first low alcohol beer – Noughty Bear 0.5% IPA, a new addition to its contemporary Bear Island range.
The refreshing, light golden beer, combines the pine and spice notes of Challenger hops from the UK, with the tropical fruit and citrus flavours of Amarillo, Cascade and Citra hops from the US.
In addition to its low alcohol content, Noughty Bear also has just 70 calories and less than 1g of sugar per 330ml bottle.