7th May 2021
Brothers Cider has moved into the fast-growing alcohol-free segment with the launch of Toffee Apple Alcohol-Free.
The 0% ABV variant will be available in 500ml bottles from Morrisons, independent retailers and direct from the Brothers online shop.
The launch marks the English cider producer’s entry into the burgeoning alcohol-free category. It highlighted that awareness amongst consumers continues to grow, with 43% now aware of alcohol-free cider compared to 32% in 2020.
The brand revealed that its standard Toffee Apple flavoured cider is seeing significant growth, with sales up more than 50% compared to last year.
“At Brothers we have always sought to provide meaningful innovation in the cider category, which not only has appealed to our core set of customers but piqued the interest of all consumers with our unique set of flavours,” said Nicola Randall, Senior Marketing Manager.