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BOCHK s new campaign takes a moving approach to Private Wealth banking Details 17 February 2021
Bank of China (Hong Kong) (BOCHK) has rolled out a campaign leveraging a heartfelt approach to promote its private wealth banking service.
Themed “Where Wealth Glows”, the campaign set itself apart from competitors as it leveraged an approach to touch customers’ hearts. Apart from focusing on the prestigious image of private banking, the campaign focused more on building a legacy. The creative force behind the campaign said it hoped to highlight what the affluent customers hoped to achieve.
“I am very grateful to the bank as it is bold enough to take a step further to create a campaign that really touches the hearts of customers,” said Joe Wong, managing partner of Omakase Advertising, Greater Bay Area.