2020 was considered not too good for new businesses to enter any market but despite the odds, a few brands, including Amber Energy Drink took the risk and weathered the storm. Raheem Akingbolu takes a look at the circumstances that helped the brand to survive the turbulence.
In the last 14 months, many businesses have faced unique and difficult challenges in the face of new regulations and social distancing constraints. As a result of this ugly circumstance, many existing businesses have closed or are operating with reduced capacity through effective use of cashless and digital payments.
Globally, brand owners recognise the strain this is placing on businesses as storefronts are seeing lower foot traffic or closing temporarily. To cushion the effect, many merchants quickly adapted business models that support customers online as well as using other measures to maintain physical distance while keeping their businesses running.
Amber Energy Drink marks 1 year anniversary with web-based game Amber Rush
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Amber Energy Drink Unveils Web-based Game
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She is smart, intelligent, and beautiful. Her sharp and robust outlook to everything and anything attests to a young lady imbued with confidence and intelligence. Titilola Adedeji, General Manager of Amber Energy Drink, is a dynamic business growth expert with over 10 years’ experience, but her approach to business as an entrepreneur is remarkable and exceptional as she constantly works with the mindset of a shrewd businesswoman. Young
and forward-looking, Funke Olaode unveils the corporate Amazon who wields a ‘magic wand.’
Her office looks simple and there is nothing extraordinary about the occupant. Looking smart but unassuming in a cream jumpsuit with matching jewellery, it was her birthday. Her numerous staff arranged a surprise birthday moment for a boss in whom they are well-pleased. Speechless, she managed to say: “I was actually surprised, very surprised because I didn’t expect it. In fact, I was going to sneak into my office. And then all of them did so many nice