2020 was considered not too good for new businesses to enter any market but despite the odds, a few brands, including Amber Energy Drink took the risk and weathered the storm. Raheem Akingbolu takes a look at the circumstances that helped the brand to survive the turbulence.
In the last 14 months, many businesses have faced unique and difficult challenges in the face of new regulations and social distancing constraints. As a result of this ugly circumstance, many existing businesses have closed or are operating with reduced capacity through effective use of cashless and digital payments.
Globally, brand owners recognise the strain this is placing on businesses as storefronts are seeing lower foot traffic or closing temporarily. To cushion the effect, many merchants quickly adapted business models that support customers online as well as using other measures to maintain physical distance while keeping their businesses running.
Nigeria
Nigerian
Nigerians
Titilola-adedeji
Raheem-akingbolu
Amber-dey
Camber-energy
Amber-energy-drinks-ltd
Nigerian-federation
Amber-energy-drink
General-manager
Amber-dey-for-you-