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The Globe and Mail Lou Trottier Published April 14, 2021 Bookmark
Most tire retailers in Canada have a noticeable spike in tire sales twice a year. They correspond with the late fall November season (when everyone is prepping for winter tire installation) and then again in April (when all those winter tires are coming off). Accordingly, all tire manufacturers seem to have fallen into a pattern of competing with each other by offering a variety of rebates around these times in an attempt to entice consumers to their brand.
However, a couple of questions come to mind. If all manufacturers are offering similar rebates, is there any real winner? When a customer is spending approximately $1000 on a decent set of tires, is a $70 mail in rebate a big deal? And why can’t rebates be claimed at the point of purchase instead of making you, the consumer, wait for that rebate cheque or prepaid credit card in the mail?