A recent survey has found that efforts to improve health and wellbeing last an average of just 19 days as old habits die hard and temptation, in the form of fatty foods and sweet treats, win out. But why are lifestyle changes so tough to stick to and where are food manufacturers and marketers of healthier foods going wrong?
Smart Protein, part of The Original Fit Factory’s wellness ecosystem of products and services that elevate the wellbeing journey for everyone, have today