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Gen Z scale back on non-essentials to prioritise healthy food

According to latest research Gen Z are “leading a movement towards healthy eating” and are “scaling-back” on non-essentials such as Netflix.

Why healthy habits are hard to keep and how food manufacturers can help

A recent survey has found that efforts to improve health and wellbeing last an average of just 19 days as old habits die hard and temptation, in the form of fatty foods and sweet treats, win out. But why are lifestyle changes so tough to stick to and where are food manufacturers and marketers of healthier foods going wrong?

Smart Protein announces launch of new active and wellness nutrition range including 142 store Tesco listing

Smart Protein, part of The Original Fit Factory’s wellness ecosystem of products and services that elevate the wellbeing journey for everyone, have today

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