Populix, an Indonesia-based homegrown consumer insights platform, announced Monday the closing of a $7.7 million Series A round of financing, led by Intudo Ventures and Acrew Capital, with participation from Altos Ventures and Quest Ventures. With this round of financing, it will reinforce its efforts to digitize the entire data collection process.
Consumer Insights Provider Populix Raises New Funds
May 4 2021
Indonesia-based consumer insights provider Populix has raised $1.2m in a pre-Series A round of funding, which it will use to roll out new products and expand its marketing efforts.
Founded in 2018 by CEO Timothy Astandu and COO Eileen Kamtawijoyo, Populix offers a platform to help businesses connect with respondents and better understand consumer preferences in Indonesia, as well as subscription-based services for brand health tracking and product launch perception auditing. The firm also sells in-house research and datasets to clients.
New funding has been led by existing investor Intudo Ventures, with participation from Quest Ventures and a number of other investors, and adds to the $1m seed financing raised in 2019. Jeff Seah, Partner at Quest Ventures, comments: Southeast Asia is fast fulfilling its potential as the epicentre of global economic growth with Indonesia as the foremost market. We see that Populix has
Indonesian consumer research startup Populix gets $1.2M in pre-Series A funding
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April 28, 2021, 8:00 PM·4 min read
Indonesia is one of the fastest-growing consumer markets in the world, but consumer data is still hard to find for many businesses, especially smaller ones. Populix wants to make research easier for companies, through a respondent app that now has 250,000 users in 300 Indonesian cities. The startup announced today it has raised $1.2 million in an oversubscribed pre-Series A round led by returning investor Intudo Ventures, with participation from Quest Ventures.
Populix has now raised a total of $2.3 million since it was founded in January 2018, including a $1 million seed round also led by Intudo. The company’s revenue grew five times in 2020 and it signed up 52 new enterprise clients in 10 countries, as the COVID-19 pandemic limited traditional forms of consumer surveys, like in-person questionnaires. Its customers range in size from tech startu