Consumer Insights Provider Populix Raises New Funds
May 4 2021
Indonesia-based consumer insights provider Populix has raised $1.2m in a pre-Series A round of funding, which it will use to roll out new products and expand its marketing efforts.
Founded in 2018 by CEO Timothy Astandu and COO Eileen Kamtawijoyo, Populix offers a platform to help businesses connect with respondents and better understand consumer preferences in Indonesia, as well as subscription-based services for brand health tracking and product launch perception auditing. The firm also sells in-house research and datasets to clients.
New funding has been led by existing investor Intudo Ventures, with participation from Quest Ventures and a number of other investors, and adds to the $1m seed financing raised in 2019. Jeff Seah, Partner at Quest Ventures, comments: Southeast Asia is fast fulfilling its potential as the epicentre of global economic growth with Indonesia as the foremost market. We see that Populix has