Indegene Releases The Healthcare Customer Experience Playbook A Prescriptive Guide to Orchestrating Outstanding HCP Experiences Font : A-A+
PRINCETON, N.J., Feb. 04, 2021 (GLOBE NEWSWIRE) Indegene, an enterprise healthtech solutions organization (www.indegene.com), today published the first of its kind
Healthcare Customer Experience Playbook. Drawing insights from surveys with 640 Health Care Professionals (HCPs) around the world, this playbook is a prescriptive guide for life sciences organizations to orchestrate outstanding experiences across marketing channels. Indegenes research for the playbook uncovered that on an average, at least 1 in 3 HCPs are not satisfied with their experience from 12 channels, healthcare enterprises typically use. While they score their experience a respectable 3.7 on a scale of 5 - in a world where experience benchmarks are set by other industries, these scores demand deeper introspection.