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Instagram saved my food business in the pandemic
Promoting their businesses on the image-sharing platform has been the difference between make or break for these chefs
4 February 2021 • 3:47pm
Promoting a business on Instagram helps to keep customers connected
Credit: TARIK KIZILKAYA/TARIK KIZILKAYA
Source: Getty Images
In March 2020, Spasia Dinkovski was furloughed from her job at a much-loved London sandwich shop. A few months in, she dipped into the recipe book she had inherited from her grandmother. “I wanted a bit of inspiration, she explains. I saw the recipe for her layered filo pie she used to make when I went to visit [in Macedonia]. So I started experimenting.”