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Should toyota worry . Chevy, its volt . Lets go to apple. John leonard. You see technology for doing very precise localization in mapping. Some of the sort of parts of this whats involved in the google car. So its a different sort of set of techniques and skills than sort of the traditional detroit auto making industry. Tim higgins, i love i didnt think about this but then i saw it. Oh, yeah. Tim higgins came from detroit. You come here to cover apple. What are the similarities between these companies . For one thing apple is a Global Company with a lot of cash. Costs, about 1 billion for a new car to be created. It costs 1 billion to build a new car . Generally speaking. Its an expensive timeconsuming process. So apple has a lot of money, 178 billion. So not short of cash. Theyve got Global Operations used to doing supply Chain Management around the world, used to doing industrial design. Used to dealing with retail network. So they have a lot of things in place. That said, designing

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