The initiative falls under the auspices of the Israel Police's Unit 105, a section of the Lahav 433 unit that specifically handles children's safety on the Internet.
A recent survey found that 67% of TikTok users report discovering a new brand or product through the app, and TikTik videos were the third most credited driver of consumer purchases.
With one billion users worldwide and Israeli startup companies growing by the minute, TikTok has launched a special program to assist Israeli entrepreneurs.
'Gen-Z does things we perceive as absurd,' says Israeli researcher Tom Divon, who studies Holocaust representations on social media. He reassures that 'TikTok has been working hard to improve its algorithmic awareness regarding the cheapening of the Holocaust'