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The Drum | Gaming Culture Takes Center Stage As Marketing s Biggest Opportunity

Bigger than music and more lucrative than Hollywood, games influence almost every aspect of our lives, leading to a diverse set of gaming personas. So, why should marketers care?

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Marketers should tap into thriving gaming community, TikTok claims

Marketers should tap into ‘thriving’ gaming community, TikTok claims. From PR Week

Assaf sagy

The Drum | The Rise Of Gaming Culture - Is This The Next Frontier For Marketing?

The Drum | The Rise Of Gaming Culture - Is This The Next Frontier For Marketing?
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

Assaf sagyRema vasanTiktok gamersAmong tiktokCameron clarke

The Drum | The Rise Of Gaming Culture - Is This The Next Frontier For Marketing?

The Drum | The Rise Of Gaming Culture - Is This The Next Frontier For Marketing?
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

Assaf sagyRema vasanTiktok gamersAmong tiktokCameron clarke

TikTok is turning games into cultural phenomena, 3T views in 2022

At GamesBeat Summit 2023, TikTok showed how its platform can propel games like Niantic's new IP Peridot to cultural relevance.

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