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DoubleVerify Expands AI-Powered Brand Safety & Suitability Capabilities for TikTok Advertisers

DoubleVerify Expands AI-Powered Brand Safety & Suitability Capabilities for TikTok Advertisers
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IAS enhances TikTok brand safety

IAS enhances TikTok brand safety
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DoubleVerify enhances brand safety on TikTok

DoubleVerify (DV), the software platform for digital media measurement, data, and analytics, has announced the rollout of 16 new brand safety and suitability ca

Chen lin leeMark zagorskiFinancial servicesTech telecomInventory filtersVertical sensitivityCategory exclusionTiktok inventory filterYouth contentViolent video gamesProfessional servicesContent intelligenceGlobal headData partnerships

DoubleVerify Expands AI-Powered Brand Safety and Suitability Capabilities for TikTok Advertisers

DoubleVerify Expands AI-Powered Brand Safety and Suitability Capabilities for TikTok Advertisers
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IAS ENHANCES TIKTOK BRAND SAFETY WITH NEW CATEGORY EXCLUSIONS AND VERTICAL SENSITIVITY SEGMENTS

Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced it is expanding its unparalleled brand safety and suitability measurement reporting on TikTok to include new Category Exclusion and Vertical Sensitivity Segments, enabling advertisers to avoid a wider range of content unsuitable to their brand. This expansion further enhances and simplifies how advertisers measure and safeguard their campaigns on TikTok through IAS's industry-leading,

Costa ricaDominican republicChen lin leeLisa utzschneiderMad science incMultimedia technologyBrand safetySuitability measurementTotal media qualityFor you feedCategory exclusionVertical sensitivitysegmentsTiktok adsAutomated suitability profilesVertical sensitivity segmentsCustom report builder