IAS enhances TikTok brand safety advanced-television.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from advanced-television.com Daily Mail and Mail on Sunday newspapers.
Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced it is expanding its unparalleled brand safety and suitability measurement reporting on TikTok to include new Category Exclusion and Vertical Sensitivity Segments, enabling advertisers to avoid a wider range of content unsuitable to their brand. This expansion further enhances and simplifies how advertisers measure and safeguard their campaigns on TikTok through IAS's industry-leading,