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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource Games Press.]
Paris, 9 June 2021 – Voodoo, one of the world’s leading mobile games publishers, has today announced the acquisition of Tel Aviv based Bidshake Ltd., a leading cross-channel marketing automation platform for mobile games and apps.
Since its official launch in January 2020, Bidshake has been on a mission to become the one-stop automation platform for all user acquisition and monetization needs. Bidshake combines data aggregation and analytics with campaign and creative management. Through a customer-centric approach and automation, Bidshake enables marketers to make data-driven decisions in real-time and at scale. With Bidshake’s unified solution, mobile developers can grow their app or game quickly, easily, and efficiently.