At the beginning of 2021, Tastic in collaboration with Laduma Ngxokolo was able to raise over R730 000.00 which benefited 30 deserving tertiary students in need of assistance towards their tertiary fees, living up to the true brand purpose of true generosity. In celebration of 60years of perfect partnership, Tastic has partnered continue the Tastic Education fund in a bid to aid tertiary students to quality education. This year Tastic and Mukheli twins (in collaboration with and Sthu Manaka who form part of the Art My Loves, a movement which educates the market, enables art lovers, fans and collectors’ access to their work), aims to raise up to R 1 000 000,00 in the bid to afford 60 deserving students in 2021 to have access to quality education through the Tastic fund. This was launched through an intimate art exhibition at the home of fine art and tasteful culinary experiences, Rosebank.
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At its core, the brand we grew up loving has proven to be a fundamental part of our heritage and bringing people together. Following a much talked about and highly successful heritage month campaign called TasticXLaduma. The Tastic brand has once again brought to the fore the true spirit of ubuntu and generosity through an educational fund that is driven by the need to support students across South Africa by giving them access to higher education and paving the way for future leaders. This fund is set to kick off in March 2021.
The brand initially commenced its journey with International knitwear designer Laduma Ngxokolo of MaXhosa Africa in 2020, where he designed a distinctive limited-edition pack in celebration of Heritage month and the unique cultural practices expressed through food and fashion. The pack was adorned by Laduma’s famous use of