iAfrica
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At its core, the brand we grew up loving has proven to be a fundamental part of our heritage and bringing people together. Following a much talked about and highly successful heritage month campaign called TasticXLaduma. The Tastic brand has once again brought to the fore the true spirit of ubuntu and generosity through an educational fund that is driven by the need to support students across South Africa by giving them access to higher education and paving the way for future leaders. This fund is set to kick off in March 2021.
The brand initially commenced its journey with International knitwear designer Laduma Ngxokolo of MaXhosa Africa in 2020, where he designed a distinctive limited-edition pack in celebration of Heritage month and the unique cultural practices expressed through food and fashion. The pack was adorned by Laduma’s famous use of traditional beadwork that speaks to people across multiple South African cultures.