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Nutrica Oil s clever new campaign is greased with giggles | The Work

Three new films inject humour into promoting the brand's different variants, comprising real-life instances where one size doesn’t fit all.

Mohit ahujaNutrica pro fitness oilNutrica pro immunity oilAbn groupNutrica pro energy oilGozoop groupThe workUmour advertising

Times of India launches My City, My Art challenge for World Art Day | News

Participants are encouraged to unleash their creativity by reimagining their cities through artistic expression.

Andhra pradeshTamil naduRaqesh bapatAmaan ali bangashAyaan ali bangashSivakumar sundaramPranitha subhashRituparna senguptaWorld art dayIndia metro supplementsThe workTimes of indiaWorld art day

Having the balls to check: How a pregnancy test could save men s lives | News

An Ogilvy-backed campaign’s 40-second ad features a pair of gonads Tano and Nato who take a pregnancy test and find out they are negative for testicular cancer.

New yorkUnited statesTimes squareRenata maiaOgilvy health north americaOgilvy health new yorkAlba foundationOgilvy mexicoTesticular cancer awareness monthRebecca de albaOgilvy new yorkThe workTesticular cancer

Duolingo on Ice was just an April Fools joke But here s how the brand made it feel real | Advertising

Duolingo's director of marketing campaigns Michaela Kron shares the strategy, tactics and results behind the language learning app’s prank.

United statesJason wolinerMichaela kronWashington postHigh school musicalRockefeller centerRadke filmsBloom postApril foolApril fool dayFool dayBorat subsequent moviefilmAnnes lionsThe workViral marketingMarketing strategy

Colgate takes on the not-so-sweet problem of forgetting to brush at night | The Work

Featuring celebrity ‘dessert’ influencers, the film tackles appropriate oral care after the consumption of after-dinner treats.

Shreya agarwalaNeha deepak shahNatasha gandhiShivesh bhatiaCampaign indiaThe workInfluencer marketingColgate palmolive

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