The Trade Desk has forged partnered with publisher partner The Ozone Project to associate more brands than ever before with high-quality news and journalism.
The enhanced audience measurement solution comprises an Anonymous Video Analytics software that analyses pedestrians and vehicles to calculate impressions and dwell time in real-time
The Trade Desk is rising to the identity challenge posed by the demise of third-party cookies by entering into a partnership with LiveRamp to bring a custom identifier to market that meets legal privacy standards.
Mumbai: Nielsen and The Trade Desk on Thursday announced a strategic partnership to power identity resolution for open internet measurement in key international markets around the world. The Trade Desk will help fuel Nielsen’s demographic data starting with France, Italy and the United Kingdom. Japan, Australia and Germany will launch on 1 April, with plans to launch in other