Our long day’s journey into night has finally brought us to the DECEMBER survey. The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the magical elves from XTRENDS – are here with visions of sugar plums and the stench of pine needles. This is the book that upends everything. Every single stinkin’ market will have at least one station that sold its soul to the evil BURL IVES (Fun aside, if it wasn’t for holiday music, would anyone still know who that guy .
We talk with a third-generation Black physician about his work and the push to build diversity in Wichita’s medical community. Also, how a small-town movie theater keeps the popcorn popping.
The purpose of today’s TED talk is to parse the results of the so-called NOVEMBER survey. A curious thing about that. This book actually began on OCTOBER 13th (it did end on NOVEMBER 9th). That means the first three weeks (or so) of the survey were normal radio stuff. However, once Week 4 rolled around, we had the dreaded return of BURL IVES and his minions. Was this enough to gum up the works? Rest assured, The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the elves .