"Strategy without tactics is the slowest route to victory and tactics without strategy is the noise before defeat," wrote Sun Tzu, a Chinese military strategist and philosopher.
In our marketing and communications world there are many who talk up the importance of cultivating long-term relationships. But how 'long' should long-term be?
You've probably heard of the terms UX and UI before, but what do they mean and why are they important for successful digital product and website development?