This month Facebook announced that they are testing a new way for users to discover and buy products from within their newsfeed without ever having to leave the site.
JCDecaux Africa s Press office on Bizcommunity bizcommunity.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bizcommunity.com Daily Mail and Mail on Sunday newspapers.
This week’s BIG move: IAB SA Future of Measurement Committee updates industry
The IAB South Africa launched the Future of Measurement committee in August 2020 with the aim of better understanding the current and anticipated future needs of the industry regarding digital measurement. It would use this understanding to inform the IAB SA Digital Measurement Tender and any further activities that the IAB undertakes in order to better support the measurement requirements of the industry.
The primary point of reference for the committee in understanding the industry’s measurement needs has been the IAB Measurement Survey, which was run from December 2020 to January 2021. The measurement survey was shared with a diverse group of respondents, representing views from across industry stakeholders, the results of which have now been distilled by the committee into an industry statement of needs which is in review with the IAB SA Measurement Council and IAB SA Executive Board.
Marketing & Media News in South Africa bizcommunity.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bizcommunity.com Daily Mail and Mail on Sunday newspapers.