News: The Marketing Practice (TMP) has acquired ABX specialists Campaign Stars, making it the B2B marketing agency’s second US acquisition of the year so far.
Partnerships can be an excellent way to expand reach, spread the load and create a more collaborative coordinated marketing approach. The Marketing Practice’s head of inside sales and data strategy Phil Jones interviews its client ServiceNow to find out how it views partnerships, and offers tips on how to cultivate a successful mutually-beneficial relationship.