he s not juggling limes. he s juggling his invention called the limer. it s an artificial lime that looks real, feels real, size of a real lime, and has a built in magnet. some might call it whacky. others might label it a novelty item. but what you may not know is that the limer was exactly the kind of product the maker of corona beer was waiting for. we had hundreds of submissions. we want to make sure it s the right product. to understand the product you have to understand the man. an artificial flower sales rep is a dreamer. always on the look out for the next big thing when he noticed some remarkably life like fruit at a trade show he had an idea. that s when inspiration struck. on the trip back i was about 35,000 feet up in an airplane
do the hustle reporter: that s matt over there and though it may look like it, he s not juggling limes. he s juggling his invention called the limer. it s an artificial lime that looks real, feels real, size of a real line, weight of a real line and a built-in bottle opener embedded inside with a magnet. it s that simple. reporter: some might call it wacky, but others might label it a novelty item. phenomenal. reporter: what you may not know is that the limer was exactly the kind of product the maker of corona beer was waiting for. we have hundreds of submissions and we just wanted to make sure it s the right product for our brands. reporter: to understand the product, you have to understand the man. an artificial flower sales rep from south florida is a dreamer.
reporter: that s matt over there and though it may look like it, he s not juggling limes. he s juggling his invention called the limer. it s an artificial lime that looks real, feels real, size of a real line, weight of a real line and a built-in bottle opener embedded inside with a magnet. it s that simple. reporter: some might call it wacky, but others might label it a novelty item. phenomenal. reporter: what you may not know is that the limer was exactly the kind of product the maker of corona beer was waiting for. we have hundreds of submissions and we just wanted to make sure it s the right product for our brands. reporter: to understand the product, you have to understand the man. an artificial flower sales rep from south florida is a dreamer. always on the lookout for the next big thing. when he noticed some remarkably life-like fruit as a trade show, he had an idea. that s when inspiration struck. on the trip back, i was about
he s not juggling limes. he s juggling his invention called the limer. it s conversation piece. i think the best part about this thing is it s so simple. it s one of those things where you think, i wish i would have thought of that. it s an artificial lime that looks real, feels real and is the size and weight of a real lime. it s an opener embedded with a magnet. it could be labeled a novelty item. what you may not know is the limer is exactly the kind of product the maker of corona beer was waiting for. we golt hundreds of submissions. we want to make sure it s the right product for our brands. matt came in with a good product and his passion and belief in the brand. he was so fired up. we thought is there something going on with this guy? to understand the product,