he s not juggling limes. he s juggling his invention called the limer. it s an artificial lime that looks real, feels real, size of a real lime, and has a built in magnet. some might call it whacky. others might label it a novelty item. but what you may not know is that the limer was exactly the kind of product the maker of corona beer was waiting for. we had hundreds of submissions. we want to make sure it s the right product. to understand the product you have to understand the man. an artificial flower sales rep is a dreamer. always on the look out for the next big thing when he noticed some remarkably life like fruit at a trade show he had an idea. that s when inspiration struck. on the trip back i was about 35,000 feet up in an airplane