As Chinese lifestyle retailer Miniso marks its 10th anniversary and 5,400 stores worldwide, CMO Robin Liu takes a page from Lego's marketing playbook to craft a customer-centric brand that stands the test of time.
With healthcare under the microscope in a post-pandemic world, marketers face new pressures to evolve and innovate. But with data and diligence it's all possible, shares Cigna Healthcare's APAC CMO.
An avid mountaineer, Amazon's marketing lead for Singapore is looking at new ways to engage consumers who are increasingly integrating online with offline during their shopping journeys.