Thailand's smartphone market is expected to rebound in the second half, supported by strong demand in the premium segment that is less affected by economic woes, say industry pundits.
The rollout of promotions for high-end smartphones and the clearance of existing stockpiles has the organiser of Thailand Mobile Expo 2022 upbeat on replacement buying of handsets.
Samsung focuses on foldables bangkokpost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bangkokpost.com Daily Mail and Mail on Sunday newspapers.
Demand rises for tough phones
published : 27 Jul 2021 at 04:00 Mr Marrut says user behaviour is changing towards working from anywhere and anytime with more hybrid modes.
The pandemic and rise of new technology are driving demand for rugged mobile devices to support hybrid work, says South Korean tech giant Samsung. We see user behaviour changing towards working from anywhere and anytime with more hybrid working modes. The trend is not only rising due to the pandemic but will become the new normal after people are vaccinated, Marrut Manistitya, director for IT and mobile communications B2B Group of Thai Samsung Electronics, said in a virtual press briefing.