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second-hand phone: Rise in second-hand smartphone demand prompts brands to prevent unorganised market access

The demand for second-hand smartphones is on the rise, prompting brands and seller platforms to prevent old devices from reaching the unorganised market. Refurbished smartphone seller ReFit Global anticipates a 16% growth in the industry in 2024, following a 15% growth in 2023. E-commerce platforms and smartphone brands are collaborating with refurbishing companies to sell old devices directly, streamlining the process and preventing leakages.

Refurbished Smartphones: Brands, seller platforms take steps to prevent leakage of refurbished phones into unorganised market, ET Telecom

Refurbished Smartphones: “Earlier, there used to be a bidding process to procure old devices from platforms. Now almost all of them are trying to make this a much more organised process,” said Saket Saurav, co-founder and CEO, ReFit Global, a refurbished smartphone seller.

Tecno, Infinix, Apple fastest-growing smartphone brands in Southeast Asia, ET Telecom

Beating the trend, Apple s shipments increased by 19% YoY during the quarter. Apple is still seeing a strong demand for the iPhone 13 and 14 series, adding to the demand for the newly launched 15 series, according to the report.

Tecno, Infinix, Apple fastest-growing smartphone brands in Southeast Asia

Southeast Asia’s smartphone shipments declined 2 per cent (year-on-year) but increased 3 per cent on quarter in Q3, signalling a recovery in the smartphone demand.

Tecno, Infinix, Apple fastest-growing smartphone brands in Southeast Asia

Southeast Asia's smartphone shipments declined 2 per cent (year-on-year) but increased 3 per cent on quarter in Q3, signalling a recovery in the smartphone demand.According to Counterpoint Research, Tecno, Infinix and Apple emerged as the .

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