it created a texting technology that allows people to message their orders into restaurants and let garages know they re ready to pick up their car. the companies then print the text and have everything ready and waiting once the customer arrives. easy, right? well, the way the marketing material described it, it seemed anything but. this was the first piece of material you had in subway, right? correct. it s confusing. i don t even read that font is so small. who would get to that point? i look at it now, and it s somewhat embarrassing. reporter: that was one of the first flyers he put in restaurants to get people to use zingle. the one he used to entice companies to install the zingle in the first place was even more confusing. i put so much time into all this wording that s underneath each one of these bullet points that i was so excited that they were going to sit here and read it. like a sidney sheldon novel, is and they didn t. reporter: ford made the mistake so man
people aren t understanding. what zingle does is simple. it created a texting technology that allows people to message their orders into restaurants and let garages know they re ready to pick up their car. the companies then print the texts and have everything ready and waiting once the customer arrives. easy, right? well the way ford s marketing material described it, it seemed anything but. this was the first piece of material you had in subway, right? right. it s confusing. i mean, that font is so small, who would get to that point. i m looking at it now, it s somewhat embarrassing. that was one of the first flyers ford put in the restaurants to get people to use zingle. the one he used to entice companies to install the zingle in the first place was even more confusing. i put so much time into all this words that s underneath each one of these bullet points that i was so excited they were going to sit here and read it, and they didn t. ford made the mistake so many ot