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Soon will enter Middle East market through brand licensing Headquartered in Jaipur, part of India s golden triangle, Bella Casa is a renowned home furnishings brand, servicing all 15,000+ pin codes in the country.
Saurav Gupta, CEO, Bella Casa, speaks about the brand s key differentiators, its 360-degree brand building approach and future plans. When was Bella Casa established? Who are the founders/promoters?
Though we were in the business since 1957, Bella Casa was formed in 1996. The founders/promoters are Harish Gupta (chairman), Pawan Gupta (managing Director), Saurav Gupta (CEO) and Gaurav Gupta (COO) of the company. What was the inspiration that led to the founding of the brand?
Want to be next company with unicorn status
Founded in New Delhi in 2009 by two entrepreneurs, Amit Gupta and Nitin Kapoor, Indian Beautiful Art, also known as IBA Craft, is one of the largest online sellers of Indian products globally. In an interview with
Fibre2Fashion,
Nitin Kapoor discusses why he built a company for post-consumer textile waste, the initial hardships faced and their now patented JITGM technology. What was the seed money you began IBA with? How has it grown through the years? We started in a small 10X10 square feet room with ₹10,000 investment in the company, and today we have over 200 crore of gross merchandise value (GMV) achieved and all this in e-commerce exports business. So that is the amount that we have got into the country from exports.