Researchers from, Texas A&M University’s Mays Business School, Harvard University’s Harvard Business School, and University of Maryland’s Robert H. Smith School of Business, published a new paper in the Journal of Consumer Psychology that provides novel insights about how consumers make trade-offs between experience quality and togetherness.
Consumers Sacrifice Experience for Togetherness in Front-Row Seats: Study miragenews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from miragenews.com Daily Mail and Mail on Sunday newspapers.
Experts say this is what happens when a once-pioneering brand, beloved by families through generations, is unable to adapt to an evolving marketplace, brutal competition and attitudes and needs of