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Brands Could Learn A Lot About South Asian Representation From This Flour Ad

Sadia Siddiqui, founder of D&I consultancy Language Matters, recently saw a UK ad that got South Asian representation right. She shares tips for brands looking to do the same.

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Tesco s Eid ad: juggling mass appeal and nuance

Campaign spoke to Tesco, BBH and strategists and diversity experts about whether an op ed offering up criticism of the spot was fair and examining the challenges of balancing nuance and broad appeal.

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Hunger headaches and TikTok confession - my routine as a fasting Muslim in Ramadan

Hunger headaches and TikTok confession - my routine as a fasting Muslim in Ramadan
birminghammail.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from birminghammail.co.uk Daily Mail and Mail on Sunday newspapers.

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TikTok user captures buzzing atmosphere of Small Heath Ramadan markets

TikTok user captures buzzing atmosphere of Small Heath Ramadan markets
birminghammail.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from birminghammail.co.uk Daily Mail and Mail on Sunday newspapers.

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