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Brands Could Learn A Lot About South Asian Representation From This Flour Ad

Sadia Siddiqui, founder of D&I consultancy Language Matters, recently saw a UK ad that got South Asian representation right. She shares tips for brands looking to do the same.

United kingdomTesco eidGeorge floydElephant attaBritish south asianBritish south asiansSouth asianSouth asiansMedia measurement

Asda is celebrating its biggest Diwali yet in 2023

With the festival of light fast approaching, Asda is helping families to prepare for celebrations with great deals across the store. This year, Asda has

United kingdomChakki attaLouise slevinSunflower oilVegetable oilElephant attaLaila basmati riceTaj frozen garlicAsda rewards cashpotSalaam riceRubicon juicesArabian delights chocolate datesJaimin dry fruitMethi puriSoft chakliBikano almond

5 summer TV belters

The Thinkbox Academy will vote for the Thinkboxes Award winner from these five TV spots

United kingdomCity ofAdam bodfishDavid mullinsMatt wattsHarman randhawaVince mcsweeneyRachael hendersonAnne adsheadTim jarvisHugh rochfortChris birchMarit weerheijmAlex evansBeatrix pitelElias torres

Elephant Atta Home is where the Elephant Atta is by Krow

Elephant Atta, the flour brand, celebrates the part the ingredient plays in South Asian family homes when it comes to meal times.

Elephant attaSouth asian

Chapati making gadget aims to simplify making the traditional roti

An entrepreneur who launched a chapati making gadget says she wanted to inspire people to go back into the kitchen and produce home cooked meals.

United kingdomShanaz khanSophia choudrySouth asiansSouth asianElephant atta

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