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By Ronan Hegarty2021-05-14T11:09:00+01:00
Source: Mystery shopper
Strong availability and excellent customer service helped Tesco’s Bathgate store see off some stiff competition and pick up the store of the week award.
The win was Tesco’s first in six weeks as Bathgate racked up an impressive 90 points. Our shopper only missed out on completing a full basket as the store did not stock the required chicken tikka slices.
Our shopper was impressed with the store throughout. This started with the newly resurfaced car park and continued into the “clean and bright store”. She found the layout “logical and easy to navigate” and awarded staff full marks. She praised them as “very helpful and knowledgeable” and described the checkout operator as “lovely”.
Store data source: Analysis by CACI
Call the market planning group on 020 7602 6000
You won store of the week in 2016. How have things changed since then? It seems like a lifetime ago after the year we have had. Since then we’ve had an extra 80 colleagues brought in, and our dotcom operation has doubled in size, which brings both challenges and joys. The challenge of social distancing in the past year has certainly been the biggest one, though.
How have you coped with the need for new staff? Within about four to six weeks of the lockdown our online business had doubled and it’s stayed at that level. We had to bring in many more drivers and the picking team has almost doubled in size. Our usual recruitment policy went out of the window in the pandemic and we were employing people by word of mouth, a number of whom are now permanent. That sort of ramping up has been really intense but it’s been fun. If someone said to me a year ago you would double the size of your online oper