through that noise. so right at the beginning of the day when we started our live coverage, we discussed our tactics and approach. we were only dealing in facts and reporting what we knew. we were only reporting information from on the record authorities or from sources that we 100% trusted. so we were never going down the speculative route because we knew it was too important. and also, you know, our brand credibility means an awful lot to us. the biggest discussion we had around monday s front page was whether to use the word terror . because it s obviously a massive difference between calling it terrorism and not, and it has huge implications. absolutely, and we used the word terror probe we didn t do it lightly, at that point, we d had a press conference from the chief constable when they confirmed that indeed, it was treated as a potential terror attack.
so we were never going down the speculative route because we knew it was too important. and also, you know, our brand credibility means an awful lot to us. the biggest discussion we had around monday s front page was whether to use the word terror . because it s obviously a massive difference between calling it terrorism and not, and it has huge implications. absolutely, and we used the word terror probe we didn t do it lightly, at that point, we d had a press conference from the chief constable when they confirmed that indeed, it was treated as a potential terror attack. so we didn t do it lightly, and it was certainly in context of what was happening at that point. but any language we ve used throughout our coverage has always been language used by the authorities, we ve not jumped to conclusions. sorry to interrupt, maria, kamal ahmed, obviously these are conversations you ve had
authorities or from sources that we 100% trusted. so we were never going down the speculative route because we knew it was too important. and also, you know, our brand credibility means an awful lot to us. the biggest discussion we had around monday s front page was whether to use the word terror . because it s obviously a massive difference between calling it terrorism and not, and it has huge implications. absolutely, and we used the word terror probe we didn t do it lightly, at that point, we d had a press conference from the chief constable when they confirmed that indeed, it was treated as a potential terror attack. so we didn t do it lightly, and it was certainly in context of what was happening at that point. but any language we ve used throughout our coverage has always been language used by the authorities, we ve not jumped