“I never really expected anyone to see my videos other than my friends,” she told the
Washington Post in May 2020. The first time she received a sudden influx of likes was four months into using TikTok. “It was crazy,” she said. “No one knows how to react to that. There’s no guidebook of what to do when you go viral on an app.”
Perhaps her humble, girl-next-door vibe accounts for her appeal. “Literally everybody on the Internet sees Charli as just like a normal girl,” added fellow TikTok star Madi Monroe. “They look at her, and they’re like ‘Oh, my gosh, I could do that, too. ”