How Charli D Amelio Took Over TikTok theatlantic.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from theatlantic.com Daily Mail and Mail on Sunday newspapers.
The D'Amelio family, including TikTok stars Charli D'Amelio and sister Dixie, are formalizing their investments in startups with a new VC fund, 444 Capital.
One tech company has created a slate of scripted influencers, each with their own storylines. But how is anyone supposed to tell the difference between what’s real and what isn’t?