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Facebook has joined hands with the African integrated customer experience company Ajua to automate commercial interactions and customer support for businesses through WhatsApp.
The partnership is one of two in Africa of companies that are directly partnered and integrated with Facebook.
Facebook is currently committed to facilitating the growth of entire economies in Africa through its messaging service WhatsApp.
Emma Okonji
Facebook and Ajua have signed an agreement to automate commercial interactions and customer support for businesses through WhatsApp.
Ajua, an Integrated Customer Experience Company, becomes the second company in Africa to sign such deals that are directly partnered and integrated with Facebook.
Facebook is currently facilitating the growth of entire economies in Africa through WhatsApp. There has been an upsurge of businesses on the continent taking advantage of the platform to sell goods and provide services. This has created a growing need for social media-based customer support to drive a holistic shopping experience.
Ajua’s Janja platform enables automated customer support, borderless banking, and payments across apps and social media platforms. The platform aims to change how people shop and engage with customers by making the process quick, easy, and painless.
For an undisclosed sum, Ajua, the integrated Customer Experience Management solution for businesses in Africa, has acquired WayaWaya, the Kenya-based Artificial Intelligence [AI] and Machine Learning [ML] company known for its innovative Janja platform that enables borderless banking and payments across apps and social media platforms.
WayaWaya founder and lead Janja product builder, Teddy Ogallo, joins Ajua as VP of Product APIs and Integrations.
Launched in 2012, Ajua was built to solve the customer experience gap for businesses on the continent to drive business growth. Ajua combines technology with customer experience and has built a number of innovative products that deliver real-time customer feedback at the point of service, for small and large businesses across Africa, with the goal to digitalize and power growth for over 45 million SMEs. Current Ajua infrastructure partners and clients include GoodLife Pharmacy, Standard Chartered, FBNQuest, Safaricom, Total, Coca-Cola and
The acquisition of WayaWaya allows Ajua to integrate Janja to automate much of the customer experience journey by integrating janja.me product into their product stack, closing the customer experience loop as the smart AI and ML built by WayaWaya gives SMEs the ability to automate responses and give the customer what they want, when they want it.
WayaWaya currently helps both individuals and businesses with intelligent messaging, across a number of social platforms, including Whatsapp, Facebook messenger, Telegram, and others, and allows its users to automate customer support and take cross-border payments.
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As well as its vast reach with social platforms, WayaWaya is also integrated with global and African financial leaders including Mpesa, Airtel Money, Bankserv, First Data, Interswitch, Stripe, Flutterwave, Visa and MasterCard.