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Facebook has joined hands with the African integrated customer experience company Ajua to automate commercial interactions and customer support for businesses through WhatsApp.
The partnership is one of two in Africa of companies that are directly partnered and integrated with Facebook.
Facebook is currently committed to facilitating the growth of entire economies in Africa through its messaging service WhatsApp.
Emma Okonji
Facebook and Ajua have signed an agreement to automate commercial interactions and customer support for businesses through WhatsApp.
Ajua, an Integrated Customer Experience Company, becomes the second company in Africa to sign such deals that are directly partnered and integrated with Facebook.
Facebook is currently facilitating the growth of entire economies in Africa through WhatsApp. There has been an upsurge of businesses on the continent taking advantage of the platform to sell goods and provide services. This has created a growing need for social media-based customer support to drive a holistic shopping experience.
Ajua’s Janja platform enables automated customer support, borderless banking, and payments across apps and social media platforms. The platform aims to change how people shop and engage with customers by making the process quick, easy, and painless.