Does Brad Pitt Still Sell Watches?
The days of flying celebrities around the world for gigantic events may be over, but brands are pivoting to more strategic uses of all that star power.
In 2019 IWC Schaffhausen used a vintage Spitfire and brand ambassadors like Bradley Cooper and Dev Patel to introduce the redesign of its Spitfire collection of pilot’s watches. But the “time has passed” for such events, said Christoph Grainger-Herr, the company’s chief executive.Credit.Eamonn M. McCormack/Getty Images for IWC
By Victoria Gomelsky
Feb. 10, 2021
In January 2019, the Swiss watchmaker IWC Schaffhausen invited 800 guests to a Geneva convention hall staged as an airplane hangar to celebrate the redesign of its Spitfire collection of pilot’s watches. A vintage Spitfire was part of the spectacle, as were some the brand’s star ambassadors: Bradley Cooper, Rosamund Pike, Dev Patel, James Marsden and Sonam Kapoor.
two men already in custody but police say there are plenty more like them. cheryl hurd is in the east bay tonight with a warning to all customers. cheryl? reporter: especially if do you your banking in north berkeley at the bank of america on shaddock avenue. how many times have you gotten out of your car, put your card in, grabbed your cash, leaving your car behind. it s happened 22 times. 22 people have gotten ripped off. how many people pay attention to that beeping sound at the atm? it s a warping yoning your card waiting for you to take it. people warn you to watch your back, go in groups, but going to the atm is such a daily thing. it s not easy for some people to leave it behind. i first got my card a month ago, and when i first got it, i forgot it. i walked away and i was like, oh. i didn t get it out of the atm reader. these two men are accused of waiting for people like this. users simply put their card in and leave it behind. sources say bank of ameri