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DJ Media and Games Invest s media segment Verve Group announces launch of ATOM , a unique on-device anonymized ad personalization solution for efficient user acquisition in IDFA-less advertising world
Media and Games Invest s media segment Verve Group announces launch of ATOM , a unique on-device anonymized ad
personalization solution for efficient user acquisition in IDFA-less advertising world - Strong changes occur in the segment of advertising; with the deprecation of Apple s Identifier for Advertisers (IDFA) as of April 26, 2021, tracking of mobile user data across apps and websites is being prevented. Besides Apple, others (e.g. Google) are expected to take similar measures, changing their own -previously open-