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DGAP-News: Media and Games Invest plc / Key word(s): Miscellaneous
Media and Games Invest s media segment Verve Group announces launch of ATOM , a unique on-device anonymized ad
personalization solution for efficient user acquisition in IDFA-less advertising world
2021-05-25 / 12:25
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Media and Games Invest s media segment Verve Group announces launch of ATOM , a unique on-device anonymized ad
personalization solution for efficient user acquisition in IDFA-less advertising world . Strong changes occur in the segment of advertising; with the deprecation of Apple s Identifier for Advertisers (IDFA) as of April 26, 2021, tracking of mobile user data across apps and websites is being prevented. Besides