Latest Breaking News On - Technology for personalization - Page 1 : comparemela.com

Article - Unlocking Hyper-Personalization: 5 Strategies for Leveraging First-Party Data in Hospitality - By Jessie Radcliff - Hotels are now leveraging first-party data, advanced technologies, and automation paired with a balance of human touch and cross-team collaboration to tailor email marketing, loyalty programs, and on-property communications to achieve hyper-personalization. This data-driven approach is reshaping the future of the hospitality industry and may be a key to sustaining customer loyalty. I discussed this with my peers in the HSMAI Rising Marketing Leaders Council meeting recently. Here are our 5 takeaways.

Jessie radcliffRising marketing leaders councilTechnology for personalizationYour teamParty data in hospitalityGuest serviceLeveraging first party dataMarketing leaders councilEntire guestFront deskCustomer data platform