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Once the software update is installed something most iPhone users do even existing apps already on the device will be required to ask and receive consent to track online activities. That’s a shift Facebook fiercely resisted, most prominently in a series of full-page newspaper ads blasting Apple. Until now, Facebook and other apps have been able to automatically conduct their surveillance on iPhones unless users took the time and trouble to go into their settings to prevent it a process that few people bother to navigate. “This is an important step toward consumers getting the transparency and the controls they have clearly been looking for,” said Daniel Barber, CEO of DataGrail, a firm that helps companies manage personal privacy.

North carolinaUnited statesDaniel barberErik neuenschwanderElizabeth renierisMatthias schraderTim cookMark zuckerbergUniversity of notre dameTechnology ethics labAssociated pressUs justice departmentTracking transparencyApple mapsEast coastவடக்கு கரோலினா